Search engine optimization (SEO) is a means to make your website attractive to spiders and if you know how to use SEO to get listed on the search engine list, you have a great way of getting free advertising right at your fingertips.
Many people spend a good amount money on pay per click advertising for they don't seem to get their site listed on search engines such as Yahoo and Google. However, there are some simple changes that they can make to render their web pages more likely to be listed on the list of search engines once their site has been visited.
You should include Keyword and Description meta tags in your html on each and every single page of your site that you want the spiders to visit, and name the pages which you don't want to be visited in a robots.txt file, or use the no follow attribute in the robots meta tag on the concerned page. This stops you in wasting useful robot time on your website by letting them to visit such pages as your 'Contact Page' or one full of affiliate links.
You should also allow the spiders know what your page is all about. They can find that out by themselves by scanning your main text, but it is always good to include the main keyword for each page in the title of the page, and to place the title in H1 tags. You should also put any secondary keywords that you have listed in the keywords meta tag as subtitles in H2 tags.
This will be improving the chances of your web page being listed for your main keyword, and so even one or two minor long tail keywords if they have a reasonable demand and less supply. There are other changes that you can make to your page, and also some design considerations to take into account that can be important, and also many are even more important in leading to high listing positions for your web page.
Ensure that your content is relevant to the main keyword that you are using for the page, and that the keyword is according to the general theme of your website. If you then give a good supply of relevant text associated with that keyword, you have an great chance of being listed.
Many people spend a good amount money on pay per click advertising for they don't seem to get their site listed on search engines such as Yahoo and Google. However, there are some simple changes that they can make to render their web pages more likely to be listed on the list of search engines once their site has been visited.
You should include Keyword and Description meta tags in your html on each and every single page of your site that you want the spiders to visit, and name the pages which you don't want to be visited in a robots.txt file, or use the no follow attribute in the robots meta tag on the concerned page. This stops you in wasting useful robot time on your website by letting them to visit such pages as your 'Contact Page' or one full of affiliate links.
You should also allow the spiders know what your page is all about. They can find that out by themselves by scanning your main text, but it is always good to include the main keyword for each page in the title of the page, and to place the title in H1 tags. You should also put any secondary keywords that you have listed in the keywords meta tag as subtitles in H2 tags.
This will be improving the chances of your web page being listed for your main keyword, and so even one or two minor long tail keywords if they have a reasonable demand and less supply. There are other changes that you can make to your page, and also some design considerations to take into account that can be important, and also many are even more important in leading to high listing positions for your web page.
Ensure that your content is relevant to the main keyword that you are using for the page, and that the keyword is according to the general theme of your website. If you then give a good supply of relevant text associated with that keyword, you have an great chance of being listed.
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