Skip to main content

PPC Management Campaign for Google

PPC Management Campaign for Google
The Google PPC Campaign is ideal for drawing in visitors to your site. Google AdWords allows you to put your web site's advertisements in relevant sites so that users can find you when they are looking for information. Your ads appear at the right side of the search result page and you pay anything from a few cents to a dollar every time someone clicks on it.

For your Google PPC Management Campaign, you will first have to sign up for Google AdWords. A free Google account with your credit card information will help your ads start running. Make sure that you know what you are doing otherwise the expenses can run really high. Depending upon your requirements, keep a budget of five to ten dollars every day. This way you won't have to pay a lot and will be able to understand the system too. A fixed budget for each ad campaign can also be set. Once your budget limit exceeds, your ad will not be shown anymore.

You can split every campaign into ad groups. This will entirely be based upon the keywords that you use. Use popular keywords but also leave space enough so that you stay in the competition. Try your list of keywords in the Google search engine and see the number of ads that pop up for every phrase. After you evaluate the competition build an ad group consisting of your keywords. Use the Google keyword tool and add a few additional keywords to your list.

Comments